This Privacy Policy explains how Advisory Apps Sdn. Bhd. (“we”, “us”) collects, uses and protects personal information when you visit kingsguardtd.com, sign up for launch alerts, or play Kingsguard TD: Heroes & Magic (the “Game”). Plain-language summary: we collect what we need to run the Game and keep you informed, we do not sell your personal information, and you can ask us to access or delete your data at any time.

1. Who we are

Advisory Apps Sdn. Bhd., based in Malaysia, is the controller responsible for personal information processed under this policy. You can reach our privacy team at [email protected].

2. Scope of this policy

This policy covers:

the Kingsguard TD: Heroes & Magic website and its subpages (the “Website”);
launch alerts, pre-registration notices and other emails you ask us to send;
the Kingsguard TD: Heroes & Magic mobile game for iOS and Android, including its online features such as leaderboards and support heroes; and
communications with our player support, press and community teams.

The Apple App Store and Google Play are operated by Apple and Google under their own privacy policies. When you pre-register, download or make purchases through those stores, they process your information as independent controllers.

3. Information we collect

3.1 Information you give us

Launch alerts: your email address and the page where you signed up.
Support and enquiries: your name, email address, player ID and anything you choose to tell us.
In-game profile: the player name you choose and any profile details you add, which may be visible on leaderboards and to players who borrow your support hero.
Surveys, contests and playtests: the answers and contact details you provide if you take part.

3.2 Information collected automatically

Website usage: IP address, browser and device type, referring page, pages viewed and timestamps, recorded in server logs. Analytics data is collected only as described in Cookies.
Device information: device model, operating system and version, language, time zone, and app-scoped device identifiers.
Gameplay data: progress, stages cleared, heroes and items owned, boons drafted, scores, leaderboard results, in-game transactions and session information.
Diagnostics: crash reports, performance data and error logs that help us fix bugs.
Advertising identifiers: where permitted and, where required, only with your consent (for example via Apple’s App Tracking Transparency prompt).
Approximate location: country or region inferred from your IP address, used for regional settings, compliance and fraud prevention. We do not collect precise GPS location.

3.3 Information from third parties

App stores: confirmation of purchases and refunds. We never receive your full payment card details.
Advertising and measurement partners: information about ads you viewed or interacted with, such as whether a rewarded ad was completed.
Platform sign-in services: if you link an account, the identifier and profile information you authorise.

4. How we use information

to provide, operate and save your progress in the Game and its online features;
to send launch alerts, pre-registration notices and updates you asked for;
to process in-game purchases and deliver items and rewards;
to run leaderboards, events and support heroes fairly, including detecting cheating, fraud and abuse;
to answer support requests and communicate with you;
to understand how the Website and Game are used so we can improve balance, performance and content;
to show optional rewarded advertisements and, where you consent, personalised advertising;
to keep our services secure and comply with legal obligations.

5. Legal bases (EEA & UK)

If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases:

Contract – to provide the Game, process purchases and save your progress.
Consent – for launch alert emails, optional analytics cookies and personalised advertising. You can withdraw consent at any time.
Legitimate interests – to secure our services, prevent cheating and fraud, run fair leaderboards, provide support and improve the Game, balanced against your rights.
Legal obligation – to meet tax, accounting and other legal requirements.

6. Advertising

The Game may offer optional rewarded advertisements that you can choose to watch in exchange for in-game rewards. Advertising partners may collect device and interaction data to serve and measure ads. Where the law requires it, we ask for your consent before personalised advertising. You can limit ad tracking at any time in your device settings (for example, “Allow Apps to Request to Track” on iOS or “Delete advertising ID” on Android) and in the Game’s privacy settings where available.

7. Cookies & similar technologies

The Website uses a minimal set of technologies:

Strictly necessary storage: local storage that remembers preferences such as your visual-effects setting and your cookie choice. These do not track you across sites.
Optional analytics: if enabled, privacy-friendly analytics to count visits and popular pages. Analytics that use cookies (such as Google Analytics) only load after you click “Accept” in the cookie banner. You can change your choice by clearing your browser storage for this site.
Embedded media: trailers are embedded in privacy-enhanced mode and only load when you press play.

We do not sell your personal information for money. We share information only:

with service providers that host our servers and Website, deliver email, provide analytics and crash reporting, and support our customer service – under contracts that limit their use of the data;
with app stores and payment processors to complete purchases;
with advertising partners as described in Advertising;
with other players, limited to your player name, scores and the support hero you choose to lend;
to comply with law, enforce our Terms of Service, or protect the rights and safety of players and others; and
in connection with a merger, acquisition or sale of assets, subject to this policy.

9. International transfers

We and our service providers may process information in countries other than the one where you live, including Malaysia and the United States. When we transfer personal information from the EEA, UK or other regions with transfer rules, we use appropriate safeguards such as the European Commission’s Standard Contractual Clauses.

10. Data retention

Launch-alert emails: until you unsubscribe or the launch campaign ends, whichever comes first.
Game account and progress: for as long as your account is active, then deleted or anonymised within a reasonable period unless the law requires us to keep it longer.
Support conversations: for up to 24 months after the conversation closes.
Server logs and diagnostics: for a limited period, typically up to 12 months.
Purchase records: as long as required by tax and accounting laws.

11. Children’s privacy

The Website and Game are not directed to children under 13 (or the higher minimum age required in your country, such as 16 in some EEA countries). We do not knowingly collect personal information from children under that age without verifiable parental consent. If you believe a child has provided us with personal information, contact [email protected] and we will delete it.

12. Your rights & choices

Depending on where you live, you may have the right to:

access the personal information we hold about you and receive a copy;
correct inaccurate information;
delete your information, including your game account;
object to or restrict certain processing, including direct marketing;
receive your information in a portable format;
withdraw consent at any time, without affecting earlier processing; and
lodge a complaint with your local data protection authority.

Residents of Malaysia may exercise their rights of access and correction under the Personal Data Protection Act 2010. To exercise any right, email [email protected] and include your player ID if your request concerns the Game. We will respond within the time required by applicable law and may need to verify your identity. Every launch-alert email includes an unsubscribe link.

13. US state privacy rights

If you live in California or another US state with a comprehensive privacy law, you may request to know, access, correct and delete your personal information, and opt out of targeted advertising. We do not sell personal information for money. Where advertising partners’ processing may be considered “sharing” for cross-context behavioural advertising, you can opt out using your device’s ad-tracking controls, the in-game privacy settings where available, or by emailing us. We honour Global Privacy Control signals on the Website where required. We will not discriminate against you for exercising your rights.

14. Security

We use administrative, technical and organisational measures – such as encryption in transit, access controls and monitoring – to protect personal information. No system is perfectly secure, so please keep your devices and accounts protected as well. Report security issues to [email protected].

15. Third-party links & services

The Website and Game may link to third-party sites and services such as app stores and social networks. Their privacy practices are governed by their own policies, and we are not responsible for them.

16. Changes to this policy

We may update this policy as the Game approaches launch and evolves. We will change the effective date above and, for material changes, notify you by email or in the Game before the changes take effect.

17. Contact us

Advisory Apps Sdn. Bhd.
Privacy enquiries: [email protected]
Player support: [email protected]